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PRESS NEWS: AVS – design Anna von Schewen
News, Press 31 January, 2020 by olsheden_jacob

PRESS NEWS: AVS – design Anna von Schewen

Everyone at Bsweden is very happy to be showing AVS at the Stockholm Furniture Fair in February.

Not least because this seemingly simple shape has been far harder to produce than we ever expected.

The idea came to Anna when she tried to discover what happens when a sheet of paper has cuts made in it, and then folded into a three-dimensional shape. Her experiment revealed that the light shines through the slits, bringing the surface to life. 

Even though it has associations to classic lampshades made in fabric, we took the bold step of making AVS in metal yet designing in a visual lightness.   

AVS is available in typical tree, pendant and table versions and as a floor lamp. The beige colour reminds us of paper or parchment, while white and orange are perhaps more striking.

We made many versions of the AVS before we were satisfied. Sometimes projects that are difficult to bring to life turn out the best. What we proved is that while simple can be beautiful, simple is never easy.

Press contact

For more information, images or to borrow products, please contact Gunnel Svensson at Bsweden, gunnel@bsweden.com or +46 (0)76 165101

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Interested in pictures and press material?

Welcome to contact our press contact for questions regarding pictures, loans i.e. Mail or call Gunnel Svensson at Bsweden, gunnel@bswden.com
+46 (0) 76 165101
All product images are available in high resolution to download during each series. Click on the desired image, in the left corner you will find the arrow symbol for download high resolution image.
The images may be used freely under the following conditions:

-The images are used in a context that is perceived positively for the product and Bsweden. -It is clear from the caption that the product comes from Bsweden. We reserve the right to withdraw images.

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OUR HISTORY

Bsweden was founded in 1993 by Gunnel Svensson,who had good design and high quality all around her growing up at nearly hundred-year-old family furniture company Svenssons in Lammhult, studied at Politécnica in Milan and interior architecture in Denmark. Quality and design has seen Bsweden's lamps travel from our factory in the Småland forests to illuminate lives and locations all over the world.On their journey, our lamps have also won many prestigious awards.

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